Website http://www.linkedin.com/pub/jillian-morley/b/953/4ba
Jillian "JD" Morley is a graphic and production artist, and a Social Media junkie. She appreciates good design, good blogs, good brands, and good food. You can find her thoughts on branding and creativity here and also on Twitter @sensorybranding. She loves talking to new people and sharing ideas on art & design, culture, branding and social media. So post a comment, visit her on Facebook or Twitter, and say hello.
We’ve believe there are 4 methods for increasing product differentiation and brand profitability that are generally underutilized, if not completely ignored. Paying special attention to these methods will make your brand stand out in the crowd.
To get the most leverage out of your brand, employees and partners need to have an understanding of the brand promise…and be empowered to deliver that promise in their areas of responsibility.
The two largest players in the medical reprocessing field merged, and needed to establish new brand perceptions based on the combined equity of both companies.
Clients often tell us that their previous advertising and brand communications looked great, but did not have the kind of impact they expected. Assuming they had a sound brand strategy in place, what could have gone wrong? The simple answer often is that the non-verbal message being presented was just not resonating with the intended …
Coach wanted to understand the drivers behind the changes in the Japanese luxury handbag market, and identify a new brand strategy to reinvigorate growth.
The client had filed for a neuropathic pain indication for their anti-seizure medication. While the brand was already being used by some physicians for this off-label, this space was new to the brand team. As a result, they needed to understand the brand’s current image and the image of other pain treatments among key physician specialties.
(avg: 5.00) (avg: 5.00) (avg: 5.00) (avg: 5.00)Copyright © 2004–2009. All rights reserved.
This blog is proudly powered by Wordpress and uses Modern Clix, a theme by Rodrigo Galindez.