Website http://www.linkedin.com/pub/jillian-morley/b/953/4ba
Jillian "JD" Morley is a graphic and production artist, and a Social Media junkie. She appreciates good design, good blogs, good brands, and good food. You can find her thoughts on branding and creativity here and also on Twitter @sensorybranding. She loves talking to new people and sharing ideas on art & design, culture, branding and social media. So post a comment, visit her on Facebook or Twitter, and say hello.
I often wonder what logos and wordmarks look like in places that don’t use English/European alphabet characters. Luckily, Jason of Graphicology has taken a camera on shopping trips in Dubai, and captured some images of global brand translations to Arabic. Very interesting. Seems like good brand strategy to translate brands this way. It probably …
Ask.com (remember Jeeves?) recently announced that they’ll be bringing the brand to life again after 3 years without the Jeeves character. With the massive presence of Google looming overhead, Ask says they’ve been working to improve search result relevance and speed, which would prompt me to use it more from now on. Especially since I’ve …
When it comes to services (you name it, from landscaping to dry cleaning), customers will always expect that it be three things at once: cheap—fast—good.
However, as most Graphic Designers have learned, its really only possible to expect two of the three when it comes to creative advertising and branding work. If your client needs it cheap …
Ever wonder “What’s the point of all those iPhone applications?” Well, sometimes they’re just meant to be fun. However, when they’re on-strategy for a brand, they can be a lot more than just fun. A branded iPhone application has the potential to increase brand awareness and website hits, as seen in the example of the …
Everyone has heard the recent news about the failure of the nation’s largest automakers. Being inquisitive brand strategists, we were curious about the implications for their brands following the news of the possible bailout. So, we emailed all the members of our team, requesting their response to the article linked at the bottom of this …
PHARMACEUTICAL CASE STUDY
ASSIGNMENT: Insight Mining, Positioning
THERAPEUTIC AREA: Ophthalmology
Critical Business Issue
Client was developing a new product for use in treating patients with declining visual acuity that, without treatment, could result in blindness. The primary competitor was scheduled to launch 12 to 18 months before the client’s product would be on the market. It was imperative that …
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