Website http://www.linkedin.com/pub/jillian-morley/b/953/4ba
Jillian "JD" Morley is a graphic and production artist, and a Social Media junkie. She appreciates good design, good blogs, good brands, and good food. You can find her thoughts on branding and creativity here and also on Twitter @sensorybranding. She loves talking to new people and sharing ideas on art & design, culture, branding and social media. So post a comment, visit her on Facebook or Twitter, and say hello.
After attending the outrageously successful Social Media for Business conference last week (#SMAZ for all my tweeple), I was inspired to share 5 key ideas that might help to make sense of online marketing and social media, and how you can make it work for your brand.
Social media programs are not necessarily intended to directly …
Ever thought about a fresh look? Nothing too drastic, maybe just some tightening here and there. A modest face lift of sorts, just to stay looking young and relevant. No one wants to be old, let alone look old. What about plastic surgery for your brand? Just a few changes to update your look, to …
What happens when brands are tied to their founders but can’t stand alone? Brand personification: is it a good or a bad thing? And what does it do to brand profitability when the founder moves on?
There are two opposite approaches to brand personification. On one end, you have the example of the Trump Empire that …
As weary as we all are of hearing commentary on ‘the recession’ and ‘the bad economy’, one can’t help but pay attention to how companies are spending on marketing, and how brand identities are changing according to consumer’s financial situations. Creative advertising is key, and two auto companies are sensitive to consumer’s acute awareness of …
In the 2005 movie “Hitch,” Will Smith attempts to market average guys to spectacular women, using pearls of sensory branding wisdom like, “60% of all human communication is nonverbal, body language; 30% is your tone. So that means 90% of what you’re saying ain’t coming out of your mouth.” He wasn’t the first to recognize …
I often wonder what logos and wordmarks look like in places that don’t use English/European alphabet characters. Luckily, Jason of Graphicology has taken a camera on shopping trips in Dubai, and captured some images of global brand translations to Arabic. Very interesting. Seems like good brand strategy to translate brands this way. It probably …
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