Website http://www.linkedin.com/pub/jillian-morley/b/953/4ba
Jillian "JD" Morley is a graphic and production artist, and a Social Media junkie. She appreciates good design, good blogs, good brands, and good food. You can find her thoughts on branding and creativity here and also on Twitter @sensorybranding. She loves talking to new people and sharing ideas on art & design, culture, branding and social media. So post a comment, visit her on Facebook or Twitter, and say hello.
The infamous Gap logo debacle… In case you haven’t heard, here’s a synopsis: Gap revealed a new logo, proudly displaying Helvetica Bold in all it’s glory… only to revert to the original logo after a week. Why? How? What now?
Of course there was uproarious protest from the design community, and overall confusion. Helvetica supporters and …
We all need a little advice and inspiration, don’t we? So I thought I’d share some of my favorite places to go for all things social media and online marketing, in no particular order…other than the order in which I thought of them. What sites do you read? Leave some links to your favorites in …
Whether it’s to support an online marketing program, or maybe just for fun, Twitter is an integral part of the social media landscape. It’s best to acquaint yourself with it, and explore the possibilities it presents for online branding. Here are 5 ways to meet new potential followers, not just random users, but active tweeters …
You may remember one of our previous post about online marketing with videos (Finding Real Value in Viral Videos). The Chevy Volt ‘dance’ video we referenced was unforgettably bad. Cheesy, definitely not funny, and sort of sad. Lately Toyota has provided the perfect anti-Volt video with their Sienna minivan online marketing efforts.
The Swagger Wagon music …
Since we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ online conversations and share of voice.
1. Twitter. Track your mentions on Twitter, and respond when you can. Use Hootsuite to create …
Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it’s here to stay.
Consumers have a voice, and it’s being heard loud and clear to those who are listening. Positive, …
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