Comments on: Where are our leaders? http://www.unconventionalbranding.com/actively-and-strategically-managing-brand-perceptions/where-are-our-leaders/ branding has a new voice Mon, 09 Jan 2012 16:36:43 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: M. Gauzens http://www.unconventionalbranding.com/actively-and-strategically-managing-brand-perceptions/where-are-our-leaders/comment-page-1/#comment-13952 M. Gauzens Tue, 09 Jun 2009 21:20:52 +0000 http://xp32/six-degrees/blog/?p=6#comment-13952 As long as a media entity is profit-driven and in competition with other news entities for the same consumer segments, sensational (and stupid/irrelevant) reporting will continue. Furthermore, public service jobs of the local and state (and a good portion of national) level are presumably less, at least in terms of monetary incentive, attractive than private sector jobs. So even if news organizations put dignity and issues first, rather than 24/7 reporting on the latest blonde college girl to dissappear in Mexico, there's the important barrier of inferior pay-scale to deal with. In total, this seems like too big of a zit to pop; forgive the metaphor! As long as a media entity is profit-driven and in competition with other news entities for the same consumer segments, sensational (and stupid/irrelevant) reporting will continue.

Furthermore, public service jobs of the local and state (and a good portion of national) level are presumably less, at least in terms of monetary incentive, attractive than private sector jobs.

So even if news organizations put dignity and issues first, rather than 24/7 reporting on the latest blonde college girl to dissappear in Mexico, there’s the important barrier of inferior pay-scale to deal with. In total, this seems like too big of a zit to pop; forgive the metaphor!

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