How can a brand like Goldman Sachs, seemingly damaged beyond repair after recent news, ever recover? I believe the answer lies in brand strategy.
There’s no shortage of coverage these days on Goldman Sachs and its Abacus CDO/CDS guaranteed double-dipping deal. Top management must be feeling like they’ve been thrown in a blender, spinning as they …
After nearly 50 years of being the face of McDonald’s, Ronald may be being forced into early retirement. With creative advertising and brand strategy over the years, McDonald’s has managed to become the most dominant fast-food restaurant, and Ronald is recognized by 96% of American children. However, he is now being blamed for the rise …
Since we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ online conversations and share of voice.
1. Twitter. Track your mentions on Twitter, and respond when you can. Use Hootsuite to create …
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