Archived entries for

Social Media and the Bottom Line

Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it’s here to stay.
Consumers have a voice, and it’s being heard loud and clear to those who are listening. Positive, …

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Friday 5

Like many social media-obsessed people, I’m an avid blog reader. My iGoogle RSS Reader overfloweth! So I thought I’d share the love. Here is my “Friday 5″; online branding blogs, marketing, design, and creative ad blogs that deserve some props.

Post Advertising: Great Ad news complete with snappy commentary. Always a fun read.
Ad Age: Editorial content, …

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Finding Real Value in Viral Videos

Marketers take note – the Chevy Volt Dance is a bad viral video. The Chevy Volt is potentially GM’s most important new vehicle. But one of their largest social media efforts so far is an ill-conceived dance routine paired with a terrible jingle? GM needs to revisit their creative advertising efforts for the Volt if this …

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