It’s perhaps obvious that in order to survive as an airline, excellence in operations management is essential. But what about experiential branding? Can an airline have brand profitability without also practicing good branding? That is: Where a relevant, different, and credible customer promise is established and nurtured over time? I think not.
But few airlines are …
Polaroid, a brand that’s been around since 1937, has come to stand for cameras that produce instant prints. In 2008, it announced it would stop producing film for those few who still owned and used Polaroid cameras. But wait! The new owners of Polaroid have now inked a deal with Lady Gaga who will now serve as Creative Director/spokesperson for the brand.
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