Archived entries for

There Can Be Only One… Double Cheeseburger

McDonalds, Wendy’s, Burger King… these are a few of the major players in the fast food arena who have recently entered in to a double-cheeseburger value menu pricing battle being waged all across the country as consumers look for cheaper food options.  The Wendy’s Doublestack, the McDonald’s McDouble, and the Burger King Double Cheeseburger are …

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Holiday Shopping: Brands, Savings, and Consumer Experience

Let’s talk about shopping. With the Holiday gift season bearing down on us, it’s time to start the conversation. Have you made your list? Do you have a budget or a plan?
For me, planning is key, and this year I’ve devised a genius new strategy. Coupons. They dictate what’s on the list, and what’s off. …

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