Archived entries for

Bailout Brands: Fixing A Tarnished Image

AIG, American Express, Chrysler, Citigroup, Fannie Mae, General Motors, and so many more storied brands received billions of dollars in public monies as a life-line for short-term survival.
According to media reports, many Americans (including customers of these brands) are chagrined or worse by this use of tax dollars. And the management of brands that accepted …

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To Slash or Not to Slash ?

Notice all the price cutting and special offers during our economic tsunami?  Seems that many brands decided that in order to increase brand profitability, they needed to slash prices.  Well, a recent study with marketing professionals noted that this price-slash practice is having a negative impact on profits. Even with deep discount, merchants are experiencing …

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