After attending the outrageously successful Social Media for Business conference last week (#SMAZ for all my tweeple), I was inspired to share 5 key ideas that might help to make sense of online marketing and social media, and how you can make it work for your brand.
Social media programs are not necessarily intended to directly …
What goes through your mind when you hear that a company has changed its name. If you’re like me, you think, “why?” And right after that, you think, “did they do it for the right reasons, or the wrong reasons?”
Good taste aside, I recently watched the movie Mall Cop. Amidst the various shenanigans and slapstick humor, I couldn’t help but chuckle whenever the protagonist cruised around on his mall police car equivalent– the Segway Personal Transporter. Though the Segway has been relinquished to the status of a comedy punch line, its history holds important …
Your brand profitability is slipping despite great new products at competitive prices, sufficient inventory and an adequate distribution network (consider: BUICK)
You are increasingly being squeezed out by both higher-priced and lower-priced brands (consider: COACH)
Your target customers have limiting brand perceptions (consider: XEROX) or many different perceptions of who you are (consider: KYOCERA)
One of your strongest …
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