Green is the new currency of status. Out is the ostentatious display of self-indulgent luxury. In is being an environmentally responsible, renewable resources conscious, carbon footprint sensitive minimalist. Is it surprising, then, that in a highly competitive world, consumers, brands and companies are racing to tout their greenness?
In the 2005 movie “Hitch,” Will Smith attempts to market average guys to spectacular women, using pearls of sensory branding wisdom like, “60% of all human communication is nonverbal, body language; 30% is your tone. So that means 90% of what you’re saying ain’t coming out of your mouth.” He wasn’t the first to recognize …
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