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Bringing the Jeeves Brand (Back) to Life

Ask.com (remember Jeeves?) recently announced that they’ll be bringing the brand to life again after 3 years without the Jeeves character. With the massive presence of Google looming overhead, Ask says they’ve been working to improve search result relevance and speed, which would prompt me to use it more from now on. Especially since I’ve …

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Cheap—Fast—Good Creative: Can It Be True?

When it comes to services (you name it, from landscaping to dry cleaning), customers will always expect that it be three things at once: cheap—fast—good.
However, as most Graphic Designers have learned, its really only possible to expect two of the three when it comes to creative advertising and branding work. If your client needs it cheap …

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iPhone Apps Spark Sensory Branding Flame

Ever wonder “What’s the point of all those iPhone applications?” Well, sometimes they’re just meant to be fun. However, when they’re on-strategy for a brand, they can be a lot more than just fun. A branded iPhone application has the potential to increase brand awareness and website hits, as seen in the example of the …

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