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Millions of dollars are spent each year on creative advertising and research in attempts to get into the minds of consumers, and translate awareness into preference and brand profitability. And for a lot of the companies the investments pay off. But, imagine not having to spend that much money, or …
Each year Interbrand conducts a brand survey that evaluates which brands are the strongest. It’s based on valuing three dimensions: brand profitability, a measure of how the brand perception influences customer demand at the point of purchase, and a benchmark of the brand’s ability to secure ongoing customer demand (measured through loyalty, repurchase and retention). …
In today’s suffering economy, knowledge is gold. Mining for insight into what triggers your customers, what doesn’t mean anything to them, or what marketing might catch their interest if done the right way, could be the difference between success or failure. In a tight economy, more than ever, you want to make sure you get …
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