A new option on Amazon.com allows consumers to choose how some items are packaged before they are shipped. Genius.
Anyone who’s ever bought anything, from toys to electronics, has experienced “wrap rage” (ie, ‘How the heck are you supposed to open this without slicing off a finger ?!’). Those plastic-coated wire thingies poking out of mysterious, …
We’ve believe there are 4 methods for increasing product differentiation and brand profitability that are generally underutilized, if not completely ignored. Paying special attention to these methods will make your brand stand out in the crowd.
To get the most leverage out of your brand, employees and partners need to have an understanding of the brand promise…and be empowered to deliver that promise in their areas of responsibility.
The two largest players in the medical reprocessing field merged, and needed to establish new brand perceptions based on the combined equity of both companies.
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