Luxury brands are becoming affordable to an increasingly large group of people, as the economies of countries like China and Russia create many more wealthy and affluent people. Even in the USA, the number of millionaires has increased dramatically in recent years. What does this influx of nouveau riche do to the traditional luxury market? …
As recently as a few months ago, if you had introduced yourself as being from Lehman Brothers, you would have been wrapped in the mantle of one of the most storied financial brands in the world. The brand’s halo would have automatically bestowed upon you attributes of investment savvy, Wall Street pedigree and no shortage …
I recently asked my linkedIn connections to prognosticate about the future of social marketing. Most of those who responded defined “social marketing” in terms of the act of using a social network (e.g., like facebook) to persuade others, rather than the more traditional definition of seeking to affect social change for the greater good. Interestingly, …
At the time Viagra was the only brand of its kind in the market, sales were declining after rapid initial growth. The client team was quite uncertain about the future of the brand. There was considerable negative press about Viagra. Additionally, it was not unusual to hear late night talk show hosts joke about the …
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