Archived entries for

Intuitive Design

Intuitive design is something that all of us should strive for everyday within our creative workplace. Intuitive design is the direct combination of two terms. (Of which I am sure that we’re all very familiar, but for those that are not…)

intuitive:
capable of being perceived or known by intuition
intuition on dictionary.com
design:
organization or structure of formal elements …

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Green Design

Why Green Design?
“According to the U.S. Census Bureau, the world population is expanding at a mind-boggling rate. The world reached 1 billion people in 1800; 2 billion by 1922; and over 6 billion by 2000. It is estimated that the population will swell to over 9 billion by 2050. That means that if the world’s …

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How to tell if your brand’s health is slipping

Brands live in a dynamic, ever-changing environment. Many variables affect the well-being of a brand, including trends, economic cycles, new competitors, changing tastes, lack of innovation, just to mention a few. Brand health needs to be monitored and maintained. But how can you tell whether your brand is deteriorating? A 2007 survey of brand marketers …

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Recession: A perfect time to build your brand?

The vast herd of investors knows they should buy low and sell high, but end up doing the opposite: putting their money in stocks or funds that are already doing well and then delaying when they get out of a falling investment because of the wishful thinking that “it will go up again”. Sophisticated investors, …

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