Marketers take note – the Chevy Volt Dance is a bad viral video. The Chevy Volt is potentially GM’s most important new vehicle. But one of their largest social media efforts so far is an ill-conceived dance routine paired with a terrible jingle? GM needs to revisit their creative advertising efforts for the Volt if this [...]
Mired in a messy second and massive worldwide recall and facing a significant loss in sales, Toyota is losing significant brand reputation. This should be a time at Toyota for a critical re-evaluation of their brand strategy and a time to not only restore their image for quality and reliability, but also expand their brand [...]
We all know what it means to say “bringing the brand to life“. Managing brand perceptions, utilizing creative advertising and marketing to make the most of a good brand, resulting in recognition, loyalty, and brand profitability. Now consider the opposite of this idea. What does it take to have a brand brought neither to life, [...]
It’s perhaps obvious that in order to survive as an airline, excellence in operations management is essential. But what about experiential branding? Can an airline have brand profitability without also practicing good branding? That is: Where a relevant, different, and credible customer promise is established and nurtured over time? I think not.
But few airlines are [...]
Polaroid, a brand that’s been around since 1937, has come to stand for cameras that produce instant prints. In 2008, it announced it would stop producing film for those few who still owned and used Polaroid cameras. But wait! The new owners of Polaroid have now inked a deal with Lady Gaga who will now serve as Creative Director/spokesperson for the brand.
McDonalds, Wendy’s, Burger King… these are a few of the major players in the fast food arena who have recently entered in to a double-cheeseburger value menu pricing battle being waged all across the country as consumers look for cheaper food options. The Wendy’s Doublestack, the McDonald’s McDouble, and the Burger King Double Cheeseburger are [...]
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