Brand Positioning Strategies
How important are brand positioning strategies? Creative communications are at their best when different branding strategies do not exist simultaneously and a cohesive strategy has been established.
Latest Entries
B2B Marketing Tactics
Business to business marketing agencies are beginning to shift proportionately more spend to inbound marketing tactics (such as social media, virtual events, webinars and search engine optimization) than traditional B2B marketing tactics (e.g., PR, direct mail and tradeshows). This seems to be due to three primary factors: First, more and more product/service search is …
World Internet Use
There are now 7,000,000,000+ people on planet earth! But did you also know that 2,500,000,000 of them are internet users? If you think human population has increased dramatically over the last 10 or so years, check out how internet use has grown. The internet usage statistic below shows growth in world internet use along with …
Business to Business Marketing Companies Spend by Channel
While it may seem as though business to business marketing companies are still concentrating on traditional marketing channels… about 1/3 of spending is on digital channels.
The Branding Importance of Private Labels
With the economic situation now and for the foreseeable future looking bleak, it perhaps comes as no surprise that retailers are considering the branding importance of their private label brands.
Qualitative Market Research Methods: Are Online Bulletin Boards All They’re Cracked Up to Be?
We’ve all heard the buzz about using online bulletin boards. They’re new. They’re trendy. They’re cost-effective. They’re time-efficient…But are they really? Let’s look at how online bulletin boards stack up against our other go-to qualitative market research methods…