Whether it’s to support an online marketing program, or maybe just for fun, Twitter is an integral part of the social media landscape. It’s best to acquaint yourself with it, and explore the possibilities it presents for online branding. Here are 5 ways to meet new potential followers, not just random users, but active tweeters …
Brand values: Every company has (or should have) them. What does your company stand for? Have you taken time for brand cascading to make sure the whole company understands brand values and knows how to “live” them? What happens when brands lose sight of their values?
Over the course of a few short months, we have …
You may remember one of our previous post about online marketing with videos (Finding Real Value in Viral Videos). The Chevy Volt ‘dance’ video we referenced was unforgettably bad. Cheesy, definitely not funny, and sort of sad. Lately Toyota has provided the perfect anti-Volt video with their Sienna minivan online marketing efforts.
The Swagger Wagon music …
From online marketing to research, and everything in between, social media channels are changing the way everyone communicates. During her recent debut on Saturday Night Live, Betty White quipped that Facebook was a giant waste of time. The comment got a lot of applause, since Betty’s SNL appearance was actually spurred by a fan’s Facebook …
As branding strategists, it’s sometimes our job to make the unpleasant more palatable with creative advertising, marketing, and brand strategy. Some of the most mundane terms we hear every day are really nothing more unpleasant ideas, masked with marketing or branding euphemisms. “Erectile dysfunction” is really “impotence”, “The Peacekeeper” actually is the “MX-missile” and “previously …
How can a brand like Goldman Sachs, seemingly damaged beyond repair after recent news, ever recover? I believe the answer lies in brand strategy.
There’s no shortage of coverage these days on Goldman Sachs and its Abacus CDO/CDS guaranteed double-dipping deal. Top management must be feeling like they’ve been thrown in a blender, spinning as they …
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