My mother never taught me about international marketing strategies when I was growing up. We never sat around the kitchen table and went through B2B marketing tactics after arithmetic homework was done, and we sure never discussed branded iPad app development. One could easily make the point that my mother never really taught me anything …
Being a lifelong fan of the Los Angeles Lakers and Kobe Bryant, I have spent many hours defending them against their detractors. One thing that Kobe recently said in one of Nike’s newest branding and product marketing campaigns on Youtube.com, is beyond reproach: Dominate Breakfast. He goes on to instruct his listeners to dominate things …
We surround ourselves with things that make us happy. Whether our purchases remind us of days gone by or the best parts of our life right now, we utilize them to tailor our world – so that it directly speaks to and reflects us – to the best of our ability. By being able to …
Traditional Methods of Market Research on Brand Image Humans are very visual creatures. A large portion of our brain is devoted to visual information processing and we are accustomed to processing large amounts of visual information at any given time. In contrast, verbal/semantic information is processed slower and more sequentially than visual information. And yet, …
Make An iPad App From A Presentation To Promote Your Business Advertising and Marketing Ideas The iPad lends itself to presenting rich information in a dynamic fashion about your product or service to potential customers. You can drive, or hand the iPad over to a customer and let them drive. In addition to presenting your …
How important are brand positioning strategies? Creative communications are at their best when different branding strategies do not exist simultaneously and a cohesive strategy has been established.
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