Business to business marketing agencies are beginning to shift proportionately more spend to inbound marketing tactics (such as social media, virtual events, webinars and search engine optimization) than traditional B2B marketing tactics (e.g., PR, direct mail and tradeshows). This seems to be due to three primary factors: First, more and more product/service search is …
There are now 7,000,000,000+ people on planet earth! But did you also know that 2,500,000,000 of them are internet users? If you think human population has increased dramatically over the last 10 or so years, check out how internet use has grown. The internet usage statistic below shows growth in world internet use along with …
While it may seem as though business to business marketing companies are still concentrating on traditional marketing channels… about 1/3 of spending is on digital channels.
With the economic situation now and for the foreseeable future looking bleak, it perhaps comes as no surprise that retailers are considering the branding importance of their private label brands.
We’ve all heard the buzz about using online bulletin boards. They’re new. They’re trendy. They’re cost-effective. They’re time-efficient…But are they really? Let’s look at how online bulletin boards stack up against our other go-to qualitative market research methods…
We’ve all experienced the scenario—a friend invites you to “Like” a brand on Facebook. Do you do it? Typically I do. I figure, “what’s the harm?” I go along with Liking a brand because it’s the path of least resistance. But what does the brand get out of the deal? In most cases the benefit …
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